The heart behind Mindself
MindSelf was born from necessity, not choice. When traditional therapy failed to heal childhood trauma, our founder Priyanka created a revolutionary holistic approach that has since liberated thousands of lives worldwide.
Meet Priyanka Row, Founder
"Purpose always comes from pain."
Purpose is your raison d’etre – your reason for this lifetime.
It’s what your soul has chosen as the purpose of this lifetime.
It’s pre-ordained. So is mine, as I discovered early in my life.
I have led a nomadic childhood in a multicultural journey having lived and studied across 10 cities and 07 countries in Asia, Europe and Middle East. I joined the World’s Best Hospitality Company and worked myself up to its award winning Luxury Brand. My clientele included CXOs and Vertical Heads across Banking, Aerospace, Consultancy, Pharmaceutical, IT and Diplomatic Circles.
After a decade with the company. I quit without a job in hand, to be someone ‘beyond my business card’. I was just 30 years old.
In hindsight, it was an ordained, synchrodestiny nudging me to ‘my purpose in life’
“I did not discover Mind Coaching. It chose me.”
I wish I had a witty, charming mystical answer to why it did. But the honest truth – hand on heart is that I was destined and meant to become a mind coach.
My whole life has been small incremental steps, serendipitous moments nudging me towards healing lives. My life has been a series of toxic patterns, repetitive heartbreaking experiences and gut-wrenching phases. That led me to start studying the mind, the subconscious, the laws of the universe when I was 21 years old.
I had to know how to release fears, limiting beliefs and painful emotions that were getting in my way of being simply happy? I HAD to experience these cyclic struggles. How else would a marvelous childhood like mine, experience pain?
"The pain was necessary."
Our experiences in childhood shape our adulthood.
My earliest memory of this was in Grade 3 in the American School of Paris, struggling to fit into an environment hostile to the brown-skinned in the 90s. As a 7-8-year-old naïve, innocent girl, I did not understand that racism or bullying is NOT a reflection of me. It is NOT because I am less or I am unworthy.
It caused deep-rooted beliefs that manifested for nearly 02 decades after. Fear of rejection, Fear of abandonment, Unworthiness, Neediness, Fear of losing, and not being enough for people.
“Life has a way of balancing blessings with karmic strains.”
My privileged and blessed upbringing had made me a confident, independent, empowered young lady. I started to self-reflect. Why was I such a contradiction? Professionally and academically, I thought of myself as a roaring success.
Personally, the same me, struggled with her sense of self and allowed herself to be hurt and broken. Repeatedly. My experiences kept reinforcing my beliefs. I was moving in cycles. A confident Priyanka who would awe and inspire and a needy Priyanka who was lost and emotionally weak. An unattached professional with equanimity of mind and a highly emotionally attached lady who couldn’t let go.
I am a firm believer in fighting my own battles and I decided one fine day in 2007 that I was not born to be miserable. I cannot be a slave to my emotions and thoughts. I need to make myself self-sufficient mentally and emotionally and discover myself.
The contradictions in my life didn’t stop mind you! I just learned to bounce back faster and quicker every time.
"Shift from victim to co-creator of my destiny.”
Perhaps, if I had taken therapy or met a Mind Coach, it would not have taken me a decade to release the damaging beliefs..
I made errors and made corrections. I repeated my wrong choices and learned from them. I was my own subject of study on whom I applied all the tools and techniques I was studying over the years. Till the Universe said I have had enough, I can’t wait any longer, here’s your purpose in life – get working!! I was only 30 years old.
I became an Internationally Certified Image Consultant in 04 months with the speed, ease and effortless flow that only the Universe can conspire. I soon discovered, every client’s desire to upgrade the external, always had an internal trigger of lack and less.
I felt my job was very superficial and I knew the internal was so deep rooted, it needed more than an Image Consultant. I started, with my client’s permission, applying my own tools and techniques to help my clients shift the image within.
Success after success (universe is the doer – not me!).
I can’t pin point when my decades of self study transformed into coaching and then into my path of purpose. It just happened. Again. With the speed, ease and effortless flow that only the Universe can conspire.
“Here I am today, not just a Mind Coach or a Trauma-informed Practitioner. But a ‘purposepreneur’ chosen to serve you.”
Building a world of
self-regulated resilient minds
OUR MISSION
To liberate people from dependency on therapy and pills.
To liberate and empower ambitious professionals from the cycle of emotional dependency, by equipping them with holistic self-regulation skills that creates lasting emotional freedom.
OUR VISION
To build a generation of self-regulating individuals.
A world where emotional self-sufficiency is as fundamental as physical health where every person has the tools to regulate their nervous system and bounce back from challenges.
India’s 1st
self-regulating
mind coaching journey
MindSelf is not just a mindset coaching brand – it’s a movement.
Guided by a bold vision and a clear path of purpose, we’re creating an entirely new category in mental wellness: self-sufficiency.
By blending the best of therapy with our unique skill-transfer model, MindSelf breaks the cycle of dependency that traditional approaches often reinforce.
Unlike programs that offer either generic, one-size-fits-all content or high-touch but unscalable coaching, MindSelf delivers the best of both worlds: deeply personalised, private coaching paired with sustainable, self-paced learning that lasts a lifetime.
This hybrid approach doesn’t just make personalised coaching more accessible – it fills a critical gap in the wellness market. With clinical credibility and trust at our core, we’re setting a new standard for self-sufficient mental wellness: empowering people with tools, skills, and sustainable results that last long after the sessions end.
So, what are you waiting for?
